+ Because you've tried and failed too often before and it's time to show yourself what you can really do.
+ Because you are special.
+ Because you like the glimpses of a slimmer, healthier you that you have seen in the past.
+ Because you want to be there for your friends, spouse, children, grandchildren and be able to have an active part in those relationships that matter.
+ Because success has a more positive impact on the inner you than even on the outward you.
+ Because nothing worth having comes without effort.
+ Because you're second to no one and absolutely worth it.
+ Because there's no way a preventable cause of death should be allowed to terminate your life prematurely.
+ Because step by step, little by little, your goal is totally reachable.